Semrush vs HubSpot
A detailed head-to-head comparison of Semrush and HubSpot based on our 100-point scoring system.
Winner
Semrush
Semrush All-in-One SEO & Marketing Platform
91/100
Excellent4.6
2,284 reviews
HubSpot
HubSpot CRM & Marketing Platform
87/100
Very Good4.4
38,600 reviews
Side-by-Side Comparison
Metric
Semrush
HubSpot
Overall Score
91/100
87/100
Price
$140.00
$0.00
Customer Rating
4.6/5
4.4/5
Review Count
2,284
38,600
Best For
Best All-in-One SEO & Marketing Platform
Best Free CRM Suite
About Page
Yes
Yes
Contact Info
Yes
Yes
Semrush — Score Breakdown
Performance & Speed19/20
Features & Tools20/20
Price & Value12/15
Ease of Use14/15
Customer Support9/10
Uptime & Reliability9/10
Security Features8/10
HubSpot — Score Breakdown
Performance & Speed0/20
Features & Tools0/20
Price & Value0/15
Ease of Use20/15
Customer Support0/10
Uptime & Reliability0/10
Security Features0/10
Pros & Cons
Semrush
Largest all-in-one feature set in the category with 55+ tools covering every stage of digital marketing.
Daily data refresh on keywords and backlinks provides more current intelligence than most competing platforms.
Deep competitor analysis capabilities — Domain Overview and Traffic Analytics reveal competitor strategy at a granular level.
At $140 per month for the Pro plan, Semrush is one of the more expensive options and can be hard to justify for solo bloggers or small sites.
The platform's breadth creates a learning curve — new users often feel overwhelmed by the number of tools and reports available.
Project and keyword tracking limits on the Pro plan (5 projects, 500 tracked keywords) can feel restrictive for agencies managing multiple clients.
HubSpot
87/100 in TrustBrand's web tools rankings with the best free CRM tier in the market — genuinely functional with unlimited users, deal tracking, and email marketing at zero cost.
Unified CRM architecture across Marketing, Sales, Service, and CMS Hubs provides a single customer record across all business functions — eliminating the data silos that plague multi-tool tech stacks.
1,000+ integrations cover virtually every business tool, with native integrations for Salesforce, Shopify, Stripe, Slack, and Google Workspace reducing the need for custom development.
Pricing scales steeply from free to Professional — the jump from Starter ($20/month) to Professional ($1,600+/month for Marketing Hub) is one of the largest pricing cliffs in the SaaS market.
HubSpot branding appears on free-tier emails, forms, and chat widgets — a visible limitation that affects brand professionalism for businesses not on paid plans.
The breadth of features creates complexity: new users often report needing significant onboarding time to understand which features belong to which Hub and how to configure automation correctly.
Our Verdict
Semrush comes out ahead with a score of 91/100 compared to 87/100. Semrush is best for best all-in-one seo & marketing platform. However, HubSpot may be a better fit if you prioritize best free crm suite.
Hosting performance, pricing, and features are subject to change. Always verify current plans and service level agreements before purchasing.