HubSpot vs Mailchimp
A detailed head-to-head comparison of HubSpot and Mailchimp based on our 100-point scoring system.
Winner
HubSpot
HubSpot CRM & Marketing Platform
87/100
Very Good4.4
38,600 reviews
Mailchimp
Mailchimp Email Marketing Platform
83/100
Very Good4.4
12,486 reviews
Side-by-Side Comparison
Metric
HubSpot
Mailchimp
Overall Score
87/100
83/100
Price
$0.00
$20.00
Customer Rating
4.4/5
4.4/5
Review Count
38,600
12,486
Best For
Best Free CRM Suite
Best Email Marketing Platform for Growing Businesses
About Page
Yes
Yes
Contact Info
Yes
Yes
HubSpot — Score Breakdown
Performance & Speed0/20
Features & Tools0/20
Price & Value0/15
Ease of Use20/15
Customer Support0/10
Uptime & Reliability0/10
Security Features0/10
Mailchimp — Score Breakdown
Performance & Speed16/20
Features & Tools17/20
Price & Value13/15
Ease of Use14/15
Customer Support8/10
Uptime & Reliability8/10
Security Features7/10
Pros & Cons
HubSpot
87/100 in TrustBrand's web tools rankings with the best free CRM tier in the market — genuinely functional with unlimited users, deal tracking, and email marketing at zero cost.
Unified CRM architecture across Marketing, Sales, Service, and CMS Hubs provides a single customer record across all business functions — eliminating the data silos that plague multi-tool tech stacks.
1,000+ integrations cover virtually every business tool, with native integrations for Salesforce, Shopify, Stripe, Slack, and Google Workspace reducing the need for custom development.
Pricing scales steeply from free to Professional — the jump from Starter ($20/month) to Professional ($1,600+/month for Marketing Hub) is one of the largest pricing cliffs in the SaaS market.
HubSpot branding appears on free-tier emails, forms, and chat widgets — a visible limitation that affects brand professionalism for businesses not on paid plans.
The breadth of features creates complexity: new users often report needing significant onboarding time to understand which features belong to which Hub and how to configure automation correctly.
Mailchimp
Generous free tier supporting 500 contacts and 1,000 monthly sends makes it a genuinely useful starting point, not just a limited preview.
The drag-and-drop email builder is among the most intuitive in the category — non-designers can produce professional-quality emails without external help.
300+ native integrations cover virtually every e-commerce, CRM, and analytics platform a small or mid-size business is likely to use.
Pricing scales steeply with contact list size — a 50,000-contact list costs significantly more than competing platforms at comparable feature levels.
Advanced automation features are locked behind the Standard tier ($60/month) and above, limiting the value of the $20 Essentials plan for automation-heavy workflows.
Customer support quality on the free and Essentials plans is limited to email — live chat and phone are reserved for higher tiers, which can slow troubleshooting for new users.
Our Verdict
HubSpot comes out ahead with a score of 87/100 compared to 83/100. HubSpot is best for best free crm suite. However, Mailchimp may be a better fit if you prioritize best email marketing platform for growing businesses.
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